From: Jenna Hill
Subject: Where to Shop!
In this report I will be comparing two different grocery stories depending on size, selection and Pricing. Residents in San Diego have been trying to find stores with healthier and more fresh selections of food. The stores I will be comparing are Fresh & Easy and Trader Joe's. Depending on which one fits the residents expectations better, I will then recommend the better choice
1. Size
2. Selection
3. Price
Recommendation:
The location I recommend between the two is Trader Joe's. Trader Joe's always pleases it'd customers expectations with selection and size but certain people do think that this store is a little small. People seem to still shop here regardless. Overall it's a great place to shop!
Discussion:
1. Trader Joe's- The location is very small compared to other grocery stores. I am not sure what the capacity is but usually when a lot of customers are in the store at once, it can get kind of crowded. Sometimes it is hard to move your cart around to different displays.
2. Fresh & Easy- This location is super spacious and all of the items in this store are spread out really well. It isn't ever too crowded which makes mobility throughout the area very easy. It is easy to shop very quickly.
Selection:
1. Trader Joe's- All of the items sold in this store are extremely healthy. They always have fresh produce and most food items and vitamins are organic. All of their items are made for the Trader Joe's chain only so there are not any other brand names sold.
2. Fresh & Easy- Healthy products are sold here as well but a majority of this store items are not all that great for you. Some things are organic and some things aren't which might be a turn off for some people. The produce is always very clean and fresh. Although the store is bigger, it sells less products than Trader Joe's. Some of the products that are sold are also only distributed to Fresh & Easy stores.
Price:
1. Trader Joe's- The items sold here are not cheap but they aren't overpriced for the quality. Some things are more expensive but only by a few more dollars than you find elsewhere.
2. Fresh & Easy- The items sold here are cheap for the most part. You get a lot of food here for a lesser price but you have to remember that most food sold here isn't all that healthy either.
Conclusion:
If you are looking for a store that gives you good food for reasonable prices then I'd recommend Trader Joe's. It's clearly the better choice. :)